VIOMAL SA: New corporate identity. Applications to support functionality and aesthetics

With more than 35 years of operation and leading position in the aluminum industry in Greece, Viomal SA, subsidiary of ElvalHalcor, presents its renewed corporate identity.

Central element of the new identity is the corporate slogan “Aluminum Shading. Made To Inspire” that accompanies the company logo. A modern approach that transforms the high-quality shading solutions of Viomal, into a value-added element, providing inspiration to the partner and the end user. The aluminum material, used to produce Viomal systems, highlights the company's core values: the quality of products and services, the innovative design of new products and the stability as a strategic partner.

For many years, the company has been a pioneer in the Shading Systems industry in Greece and abroad, designing and producing innovative rolling shutters and insect screens systems, using the new slogans "Rolling Forward" and "Behind The Screen" as communication vehicles. Viomal introduced for the first time the new bioclimatic VL Pergola DIY and the indoor shading systems at the international exhibition Made Expo that took place in Italy in November, with the slogan "The Shading Experience", receiving positive feedback.

The new corporate image applies in different communication and promotional elements of Viomal, with the most important being the design of the new Insect Screen Catalogue and Pergola Systems catalogue. With a minimal design, the catalogues aim to inform both partners - traders and manufacturers - and the end user about the advantages, options and typologies of the systems, following a customer-centric approach. The renewed website has been designed having in mind the functionality for all visitors - partners and end-users - and the easy access to the company's products.

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